Branchenlexikon für Seller und Vendoren
In unserem DiCommerce Lexikon erläutern wir wichtige Fachbegriffe und Kennzahlen rund um Amazon und Otto.
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A
A-/CPC (Average-/ Costs per click)
A-Z-Garantie
A/B Tests
A+Content/ Premium A+ Content
ABA (Amazon Brand Analytics)
Above the fold
Abverkauf
ACC (Amazon Advertising Console)
ACoS (Advertising Cost of Sales)
ACoS (Total Advertising Cost of Sale)
Ad Share
Adblocker
Adspend
Advertorial
Affiliate Marketing
Amazon A10 Algorithmus
Amazon A9 Algorithmus
Amazon Ads (Amazon Advertising)/ AAP (Amazon Advertising Platform)
Amazon Ads Portfolios
Amazon Advantage
Amazon AR View
Amazon Attribution
Amazon Automatische Preisanpassung
Amazon Backend-Keywords
Amazon Bestseller-Rang (BSR)
Amazon Brand Analytics (ABA)
Amazon Brand Gating
Amazon Brand Registry
Amazon Brand Store
Amazon Bulk Import
Amazon Chime
Amazon Custom
Amazon Drive
Amazon DSP (Demand-Side-Platform)
Amazon Global Selling
Amazon Global Store
Amazon Handmade
Amazon Influencer Programm
Amazon IP Accelerator
Amazon Keyword-Recherche
Amazon Paneuropäischer Versand
Amazon Parent Metrics
Amazon PartnerNet
Amazon Posts
Amazon Prime
Amazon Prime Logo
Amazon Prime Wardrobe
Amazon Projekt Zero
Amazon Renewed
Amazon Rücksendeberichte
Amazon Second Chance
Amazon Seller
Amazon Showroom
Amazon Sponsored Ads
Amazon Storefront
Amazon Suggest
Amazon The Drop
Amazon Transparency
Amazon Vendor
Amazon Verkäuferleistung
Amazon Verkaufspartner 360
Amazon Video Ads
Amazon Vine
Amazon Warehouse Deals
Amazon’s Choice
AMC (Amazon Marketing Cloud)
AMG (Amazon Media Group)
AMS (Amazon Marketing Services)
AMZL (Amazon Logistics)
AMZNCC (Amazon Container Code)
Andon Cord-System
API (SP-API)
ARA (Amazon Retail Analytics)
ARAP (Amazon Retail Analytics Premium)
ARN (Amazon Reference Number)
ARPU (Average Revenue per User)
ASIN (Amazon Standard Identification Number)
ASN (Advanced Shipping Notice)
ASP (Average Selling Price)
ATC (Add to Cart)
Auto-Targeting
AVN (Annual Vendor Negotiation)
AVS (Amazon Vendor Services)
AWS (Amazon Web Services)
B
B2B (Business-to-Business)
B2C (Business-to-Consumer)
Best Deal (BD)
BOL (Bill of Lading)
BPS (Barcode Packing Slip)
Browse Node
Browse Tree
BTR (Born to Run)
Bullet Points
Bundle
Buy Box
C
CAGR (Compound Annual Growth Rate)
Carrier Central (CC)
Category Page” (Kategorieseite)
Chargeback (Konventionalstrafe)
Child-ASIN
Climate Pledge Friendly
CM (Contribution Margin)
COGS (Cost of Goods Sold)
Contra-COGS (Contra Cost of Goods Sold)
Conversion
Cookies
CPA (Cost Per Acquisition)
CPM (Cost per Mille)
CPO (Cost per Order)
CPV (Cost per view)
Cross-Selling
CS (Customer Service)
CTR (Click-Through-Rate)
Customer Journey
Customer Lifetime Value (CLV)
CVR (Conversion Rate)
CX (Customer Experience)
D
Detail Page View (DPV)
Direct Fulfillment (DF)
Direct Import (DI)
Display Parent Model (DPM) / Display Child Model (DCM)
DOTD (Deal of the Day)
Dropshipping
DSP (Demand Side Platform)
E
EAN (European Article Number)
EDD (Estimated Delivery Date)
EDI (Electronic Data Interchange)
EFN (European Fulfillment Network)
EFN (European Fulfilment Network)
EOD (End of Day)
EPA (Earn-per-Acquisition)
Externer Traffic
F
FBA (Fulfillment by Amazon)
FBM (Fulfillment by Merchant)
FC (Fulfillment Center)
FFP – Frustration Free Packing
FNSKU (Fulfillment Network Stock Keeping Unit)
FOB (Free on Board)
FTL (Full Truckload)
G
H
I
IDQ Score (Information and Data Quality)
IDR (Inbound defect Rate)
Impressions (Impressionen)
Internationalisierung
ISA (Inbound Shipment Appointment)
ISBN (International Standard Book Number)
ISD (Inbound Shipment delivery)
K
L
LBB % (Lost Buy Box %)
Lead
Lightning Deals (Sales Discounts)
LPR (License Plate Receive)
LSPL (Large Scale Product Launch)
LTL (Less than Truckload)
M
MAP (Minimum Advertised Price)
Marketplace
MCF (Multi-Channel Fulfillment)
MCP (Matching Compensation)
MoM (Month over Month)
MOQ (Mindest Order Quantity)
MSRP (Manufacturer’s Suggested Retail Price)
MTD (Month to Date)
MWS (Marketplace Web Service)
N
NDA (Non-Disclosure Agreement)
Net Receipts (Sell In €)
Netto-PPM (Net Procurement Profit Margin)
NIS (New Item Setup)
NP (New Product)
NTB (New to Brand)
O
O2C (Order to Cash)
Omnichannel
OOS (Out of Stock)
OPS (Ordered Product Sales)
Order Defect Rate (ODR)
Ordered Revenue
Ordered Volume (bestelltes Volumen)
Organischer Traffic
P
P&L (Profit and Loss) Statement
P70 P80- und P90-Prognosen
Parent ASIN
Pay-as-you-go (PAYG)
PC (Price Claims)
PCOGS (Product Cost of Goods Sold)
PCOGS (Sell Out €)
Performance Metriken
PIB (Perfect Inbound)
PICS (Pan-EU Inbound Consolidation Service)
PO (Purchase Order)
POC (Point of Contact)
PPC (Pay Per Click)
PPV (Product Price Variance)
PQV (Product Quantity Variance)
PR (Planned Replenishment)
Prep (Preparation of Last Mile Sending)
Prime by Merchant
Prime Day
PRO-Number
ProbRec (Problem Receive)
Product Ranking
Produktdetailseite (Detail Page)
Produktlisting
Produkttitel
Q
R
Rep OOS (Replenishable Out of Stock)
Rep OOS %
Retail Fast Track %
Retail Readiness
Retail Revenue (Einzelhandelsumsatz)
Retargeting
Retourenquote
Revenue (Gross Ordered Turnover, before correction)
Rezension
ROI/ ROAS
ROO (Removal of Offer)
RRP (Recommended Retail Price)
S
SB (Sponsored Brands)
SC (Seller Central)
SD (Sponsored Display Ads)
SEA (Search Engine Advertising)
SEM (Search Engine Marketing)
SEO (Search Engine Optimization)
SERPs (Search Engine Results Pages)
Session
SFR (Search Frequency Rank)
Shipped Units (Sell Out PCE)
Shortage Claims
SIOC (Ships in Own Container)
SIPP (Ships in Product Packaging)
SKU (Stock Keeping Unit)
SP (Sponsored Products)
SPN (Service Provider Network)
SSCC (Serial Shipping Container Code)
STR (Sell-Through Rate)
T
U
Unique Visitor (eindeutiger Besucher)
Up-Selling
UPC (Universal Product Code)
Usability
USPs (Unique Selling Points/ Propositions)
UX (User Experience)
V
VAT (Value Added Tax)
VC (Vendor Central)
Vflex (Vendor Flex)
VLT (Vendor Lead Time)
VSS (Vendor Self Service)
VTR (View-Through-Rate)
W
Wieso Sie mit uns zusammenarbeiten sollten
Wir sind Deutschlands führende Amazon und Otto Conversionberatung!
Wir haben uns als eine der wenigen Beratungen in Deutschland auf das Thema strategisches Account Management und die damit verbundene Conversionoptimierung spezialisiert.
Wir stehen für organisches und nachhaltiges Wachstum!